Introducing Hollar

We're excited to introduce Hollar — the simplest way to get push notifications from your own services, scripts, and tools.

Why Hollar?

Push notifications shouldn't be complicated. Most services are built for marketing teams sending millions of messages to end users. If you're a developer who just wants to know when a deploy finishes or a payment fails, you shouldn't need an SDK, a vendor account, and a 20-page integration guide.

How it works

1. Create an app — Group your notifications by project or service (e.g., "deploys", "alerts", "payments").
2. Generate an API key — Scoped permissions let you control exactly what each key can do.
3. Send a notification — One HTTP request is all it takes.

curl -X POST https://api.hollar.io/notify \
  -H "Authorization: Bearer bk_..." \
  -d '{"app": "alerts", "title": "Deploy complete", "body": "v2.1.0 is live"}'

What's next

We're just getting started. Upcoming features include:

• Advanced analytics and delivery insights
• Scheduled notifications
• Template system for recurring notifications
• Integrations with popular developer tools